Roblox announced tools to make game creation easier with AI, expanded its generative "Build" feature to more countries, and is letting developers publish games outside the platform as standalone apps and web links. The company also launched financial products so creators can cash out earnings daily.

• The AI-powered "Build" feature for natural language game creation is expanding from New Zealand to Serbia and Singapore, with desktop access and new scene-generation capabilities coming later this year
• Developers can now publish games as separate apps on mobile, PC, and consoles, or let players join through browser links by year-end—shifting Roblox from a walled garden to a game engine powering external distribution
• Roblox launched a Wallet (partnering with Airwallex) for daily payouts and is releasing a debit card next year, addressing creator earnings that hit $1.7 billion in the last 12 months